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Author: sue

How To Use Negative Matches In Amazon PPC Advertising

What Is a Negative Keyword? In Amazon PPC advertising campaigns, negative keywords are the words that are shown to be having a negative impact on your campaigns. They are words and phrases which are being shown to searchers as relevant to your product, but which are actually not resulting in sales, but are costing you in clicks. Using negative keywords…

Keywords, Search Terms and Match Types Explained

If you are using Amazon PPC advertising have you ever been confused by the difference between a keyword and a search term? You are not alone! But it is important to know the difference to use PPC effectively. Your campaigns could be underperforming simply because you are confused over these differences. So what roles do keywords and search terms play…

How To Calculate and Monitor Your Conversion Rates On Your Amazon Listing

Are you monitoring your Amazon conversion rates? On Amazon sometimes it feels like everything is beyond your control, and you do not know where to start if your sales are not where you want them to be, or if your sales have slowed down. A good indicator in identifying concerning issues on your Amazon listing is the conversion rate. But…

The Importance of Amazon Sessions and Conversions and How to Monitor this Data

An important part of your Amazon business management should be to monitor your conversion rates. Amazon has a simply amazing conversion rate. While the average e-commerce conversion rate can be as low as 1% the typical Amazon conversion rate is around 13% with a 20% conversion rate for some sellers not being uncommon. But what is conversion rate: Conversion rate…