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Category: PEOPLE – Drive Targeted Traffic & Build a Strong Social Community

How To Use Negative Matches In Amazon PPC Advertising

What Is a Negative Keyword? In Amazon PPC advertising campaigns, negative keywords are the words that are shown to be having a negative impact on your campaigns. They are words and phrases which are being shown to searchers as relevant to your product, but which are actually not resulting in sales, but are costing you in clicks. Using negative keywords…

Keywords, Search Terms and Match Types Explained

If you are using Amazon PPC advertising have you ever been confused by the difference between a keyword and a search term? You are not alone! But it is important to know the difference to use PPC effectively. Your campaigns could be underperforming simply because you are confused over these differences. So what roles do keywords and search terms play…

How To Analyse The Results Of Your Auto Campaign & What Comes Next?

At this point you have run your first auto campaign for a few weeks and gathered enough data to hopefully be able to analyse this data, and to get some meaningful information to either move forward to a manual campaign, or to discover that in fact Amazon do not properly understand your listing. Run the search term report by going…

How To Set Up Your First Amazon PPC Sponsored Ads Manual Campaign

Once you have validated your product listing by running and analysing your auto campaign, it is time to set up a manual campaign, giving you better control over keywords to bid on. So from the data analysis of your auto campaign, you can select the most appropriate keywords to put into your manual campaign, but first let’s start the mechanics…